Welcome to the News Blog
For Difference Press & The Author Incubator
Why We’ll Spend $1.2m on Ads Then Say NO to Almost Everyone (Part 1)
The reason we’ll receive over 18,000 applications to write with us this year is because we are investing over $1.2m in advertising. Without spending that money we’d probably get closer to 5,000 applications – which is still much more than enough for us serve 25-40 new...
Magic is Real
We believe magic is real. Magic is the power of influencing events by using some force beyond scientific understanding or the laws of nature. We call this force, love. Our mission is to amplify the voices of magic-makers by helping them write, publish & promote...
What Dragon-Slayers and Incubated Authors Have in Common
The first memoir I ever read was Slaying the Dragon: How to Turn Your Small Steps Into Great Feats. It was written by 4-time Olympic gold medalist sprinter Michael Johnson. Impressionable and endlessly curious as a youngster, two obsessions began shortly thereafter:...
Taking A Stand For Life Coaches Worldwide
We’re grateful beyond words for your response to the premiere of a new documentary featuring Dr. Angela that takes a stand for life coaches worldwide and will help take life coaching further into the mainstream. 150 coaches traveled to Palm Springs, California from...
We’re Taking Life Coaching to the Mainstream
On March 31st at the American Documentary Film Festival, there’s going to be a documentary premiering that poses the question “Is Life Coaching A Scam”? All the tickets are already gone, but I saved 20 that I’m giving away for free only to people who are on my email...
Taco Tuesday Wisdom
Story Time: One of the fun things we do here at The Author Incubator is company-sponsored Taco Tuesdays. We order tacos for everyone on staff who works from our Georgetown office in Washington, DC (we have staff all around the world from California to Poland!). At...
The HUGE Mistake Most First-Time Authors Make
In helping nearly 1,000 authors write best-selling self-help books, we've found that the authors of the books that make the biggest impact begin the writing process by choosing a SINGLE ideal reader and writing their books as a love letter to that person's heart. This...
Our DISASTROUS Launch
6 years ago this month, Dr. Angela founded The Author Incubator. She had a tiny team cobbled together through barters and trades and the dream of taking 17 years of publishing and marketing knowledge and putting it to use for life coaches and other healing...
It’s Not Polite to Talk About Religion or Politics
I recently taught a masterclass on how to write a book that generates 6-figures in revenue for over 1,500 people. I’ve taught this class, gosh, a dozen times? 2 dozen? Whatever it is— it’s a lot. This time, however, I did something I’ve never done before. During the...
What’s Worth More, Information or Transformation?
One of our authors was describing her coaching style as being paid to be someone's friend and that her clients get results because of how deeply she listens and holds space. She wondered, however, if this "counted" — if it was enough to really charge people for. I...
Afraid of Being Pigeon-Holed?
Most people who want to write a book with us get rejected because their idea is too generic and broad. They want to start a Global Self-Love Movement, but they lack a real plan for how to build that movement. They don’t know exactly who the movement will serve or how...
Goodbye Self-Care, Hello Upgrade Time
I used to get the best soaps and shampoos in my stocking at Christmas-time. I loved opening them, smelling them, and even placing them with care on my bathroom shelves. I always wanted to wait for a special occasion to use “the good stuff.” The days passed, but there...