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For Difference Press & The Author Incubator

What’s Worth More, Information or Transformation?

One of our authors was describing her coaching style as being paid to be someone's friend and that her clients get results because of how deeply she listens and holds space. She wondered, however, if this "counted" — if it was enough to really charge people for. I...

Afraid of Being Pigeon-Holed?

Most people who want to write a book with us get rejected because their idea is too generic and broad. They want to start a Global Self-Love Movement, but they lack a real plan for how to build that movement. They don’t know exactly who the movement will serve or how...

Goodbye Self-Care, Hello Upgrade Time

I used to get the best soaps and shampoos in my stocking at Christmas-time. I loved opening them, smelling them, and even placing them with care on my bathroom shelves. I always wanted to wait for a special occasion to use “the good stuff.” The days passed, but there...

We Filled 2018 with a Whole Lot of Love

LIFE MOVES PRETTY FAST. IF YOU DON’T STOP AND LOOK AROUND ONCE IN AWHILE, YOU COULD MISS IT. — FERRIS BUELLER’S DAY OFF I launched The Author Incubator on February 7, 2013. Each year we've been in business I've done an annual meeting to review the prior year's...

Three Classic Disastrous Book Marketing Mistakes

My brilliant friend Diana messaged me at 7am this morning. “Is this a good title for my book?” she asked. “I can’t answer that,” I told her. “Titles don’t live separately from the book. I have a whole process I take my clients through and I’d need to take you through...

Richard Branson Thinks You Should Write A Book

“You’ve got quite a big brain there,” he said as he tussled my hair and walked away. The smoke from the campfire was blowing in my face and filling my lungs. I coughed and starred into the fire. ‘What the fuck did that mean?’  Here I am standing with one of my heroes...

Bringing the Magic

I am so excited to announce that The Author Incubator is welcoming Ramses Rodriguez to the team. This is a very special addition because in his role as our Social Media Manager he is going to be representing the voice of our authors. I believe anyone called to write a...

Why I Love to Journal

10 years ago I wrote these goals for my body in my journal: - Be able to shave my legs - Be able to lay on my back - Be able to cross my legs - Fit comfortably in normal seats - Shop in normal store (eg on vacation, forget shirt, can get one) - Easy to sit Indian...

How to Write When You Don’t Want to Write

Try this: Sometime when you have a spare 10 minutes free between meetings or picking up the kids, set a timer for 10 minutes and type without picking your fingers up off the keyboard. You can type about anything – but if you need a prompt try something like: My...

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